All posts filed under: Blog

RTÉ2fm Music Highlights

Blog / Radio

Well what an unbelievable weekend of music content on RTÉ2fm! Friday saw arguably the world’s biggest music star Ed Sheeran co-present our drive show in a one hour special with Eoghan McDermott. On Sunday U2, in a world exclusive premiered their 2017 version of “Red Hill Mining Town” on the Dave Fanning show to commemorate The Joshua Tree’s 30th anniversary. Bank Holiday Monday saw 2fm broadcast a new batch of music documentaries, one on Irish […]

An acronym from the 1960’s is simply perfect for 2017

Blog / Content / Creativity

KISS is an acronym for “Keep it simple, stupid”, a design principle used by the U.S. Navy way back in the 1960’s. While some deem the phrase old fashioned & cheesy, in 2017 this acronym has never been more relevant. The attention of your audience is so fickle, it’s vital to simplify your ideas and in turn the content you create. You have to make it simple to grab their attention and then make the […]

The Most Powerful Question You Can Ask During A Brainstorm

Blog / Content / Creativity

Don’t underestimate the power of ‘what if?’. Sometimes we can stand in our own way when we refuse to let our imagination run riot. The most powerful question you can ask when creating content is ‘what if?’ When you’re working on your next idea why not ask that question multiple times. One ridiculous ‘what if?’ could lead to a ridiculously creative outcome.  Views expressed do not represent the view of RTÉ. Photo by Emily Morter For […]

Get your ideas sweat on with this simple trick

Blog / Content / Creativity

Do you have difficulty coming up with ideas? You sit down, pen in hand, blank page at the ready and then nothing. It happens to us all. But have you ever asked yourself “have I exercised my ideas muscle recently?”. Your “ideas muscle”? What part of the body is that located? Well according to author James Altucher we all have one and we should practise using it everyday: “It’s important to exercise the idea muscle right now. […]

Attention! It’s all about attention

Blog / Creativity / Radio

A recent piece from Fast Company highlighted the work of US public radio station WNYC and how they are finding innovative ways to push the medium forward. It’s a great read. For me though it reinforced the challenge facing radio, with one word jumping off the page. “ATTENTION” As audience behaviour changes and becomes more fragmented, you as a broadcaster are now in the attention game, not the radio game. Listeners don’t have time for […]

A free content creation masterclass from Hamish & Andy

Blog / Radio

If you’re a broadcaster or a producer, actually if you’re any type of content creator the 47 minute talk below is essential viewing. It’s a masterclass in content creation and broadcasting from Australian duo Hamish & Andy recorded by Commercial Radio Australia, the national industry body representing Australia’s commercial radio broadcasters. Hamish & Andy are an Australian comedy duo formed in 2003 by Hamish Blake and Andy Lee. They currently host the radio program ‘Hamish and […]

MMA Journalist Ariel Helwani on how to kickstart your career

Blog

Recently I had the pleasure of interviewing one of the world’s most successful MMA journalists Ariel Helwani for my podcast “The Outerview”. While our conversation was focused mostly on the art of interviewing, Helwani offered some great advice on how to approach potential mentors in media. “A lot of people do email me and I’m somewhat disheartened if I’m being honest, by what they write. Because they say to me, “I would love to be an […]

How to deal with silence from Lance Armstrong

Blog

Lance Armstrong is one of the most controversial figures in the sporting world. His recent interview on Newstalk’s Off The Ball revealed a fascinating insight into his character, but the 30 minute interview also showcased one incredibly important lesson that has put the fear of god into broadcasters over the years. The fear of silence. In the clip below listen to an absolute stunning moment (at 11min 40 secs) where interviewer Ger Gilroy asks Armstrong […]

When Bruce Springsteen wrote a shit song

Blog / Radio

Irish stand up comedian Des Bishop has recently started his own podcast and it’s a brilliant listen. One of his most recent guests was comedian John Bishop. During the conversation John revealed how Bruce Springsteen inspires him when it comes to creating a new show. “I’m a huge Bruce Springsteen fan. I read something once, and it’s brilliant. I hope it’s true, because it sums up a lot of what I think. I always have in my mind […]

Waiting to be picked for that perfect presenter role?

Blog / Radio / Uncategorized

Are you waiting for the phone to ring? Waiting to be chosen for that perfect role? I just finished a wonderful book called “The Art of Creative Thinking” written by Rod Jenkins. One chapter “Be a generator” tells the story of an actor who hates having to audition because his fate was in other peoples hands. He realised it would be smarter to try and create a role and not wait for a director to […]