Empathy. Who are you creating content for?

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Empathy

When you’re creating content one of the most important skills you can have is empathy.

Can you put yourself if the shoes of your listener, customer, consumer?

World renowned, Academy Award winning composer Hans Zimmer does for every project he works on. In a recent Rolling Stone interview he revealed who he writes for. Guess what? It’s not everyone.

“And I realized that,” he says with a pause. “I have a fictitious person I write for. And she’s called Doris, and she’s from Bradford and she wears a raincoat and she has two horrible little kids that are giving her nothing but grief. And you know, the man left her a while back. And she just, in the rain, everyday, trudges to work and she works hard. … And so if she puts her hard-earned money down, we better give her an experience. And we better put everything in just like she put everything in to get there. … When I finish writing a piece. Sometimes my music editor says to me, ‘What do you think? Do you think Doris will like this one?'”

So next time ask yourself who are you creating for? Who is your Doris?

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