KISS is an acronym for “Keep it simple, stupid”, a design principle used by the U.S. Navy way back in the 1960’s. While some deem the phrase old fashioned & cheesy, in 2017 this acronym has never been more relevant. The attention of your audience is so fickle, it’s vital to simplify your ideas and in turn the content you create. You have to make it simple to grab their attention and then make the […]
Don’t underestimate the power of ‘what if?’. Sometimes we can stand in our own way when we refuse to let our imagination run riot. The most powerful question you can ask when creating content is ‘what if?’ When you’re working on your next idea why not ask that question multiple times. One ridiculous ‘what if?’ could lead to a ridiculously creative outcome. Views expressed do not represent the view of RTÉ. Photo by Emily Morter For […]
Do you have difficulty coming up with ideas? You sit down, pen in hand, blank page at the ready and then nothing. It happens to us all. But have you ever asked yourself “have I exercised my ideas muscle recently?”. Your “ideas muscle”? What part of the body is that located? Well according to author James Altucher we all have one and we should practise using it everyday: “It’s important to exercise the idea muscle right now. […]
A recent piece from Fast Company highlighted the work of US public radio station WNYC and how they are finding innovative ways to push the medium forward. It’s a great read. For me though it reinforced the challenge facing radio, with one word jumping off the page. “ATTENTION” As audience behaviour changes and becomes more fragmented, you as a broadcaster are now in the attention game, not the radio game. Listeners don’t have time for […]
Finding it hard to be creative? Stuck in a rut? Yesterday I spent the afternoon blowing bubbles with my daughter. It still is one of the simplest ways of keeping my little one amused, she loves it. After much running around my daughter reached for the bottle of soapy water and proceeded to put tiny pebbles from the driveway into it. I immediately scolded her, “Serena, please don’t put pebbles in the water, you’re not […]
