Don’t underestimate the power of ‘what if?’.

Sometimes we can stand in our own way when we refuse to let our imagination run riot. The most powerful question you can ask when creating content is ‘what if?’

When you’re working on your next idea why not ask that question multiple times. One ridiculous ‘what if?’ could lead to a ridiculously creative outcome. 

Views expressed do not represent the view of RTÉ.

Photo by Emily Morter


For more posts on content creation & creativity follow me on twitter @alanswan or on instagram @alanswanirl

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January 12, 2017