KISS is an acronym for “Keep it simple, stupid”, a design principle used by the U.S. Navy way back in the 1960’s. While some deem the phrase old fashioned & cheesy, in 2017 this acronym has never been more relevant. The attention of your audience is so fickle, it’s vital to simplify your ideas and in turn the content you create. You have to make it simple to grab their attention and then make the message so clear they don’t forget.

Simple is beautiful.

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Photo by Jeffrey Wegrzyn


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January 26, 2017