Had the pleasure of being on a radio playlist discussion panel for Hard Working Class Heroes, Ireland’s Annual Showcase Festival & Conference for New Music last Friday. Really interesting chat and it was great to meet so many new Irish acts for the first time in person. As so much came out of it I thought it might be useful to do a post on some of the key points that got raised.

Here’s my top 5 takeaways for new acts looking for radio play. Hopefully it will save you some time, money and heartache.

….and I’ll throw in a sixth. (Top 5 takeaway sounded more catchy in a radio sense but I digress…) Have a story. I don’t really care what studio you recorded it in or that the engineer produced X,Y,Z. Think about how the presenter/journalist/blogger is going to introduce you to the listener/reader. Think of angles. It’s all about attention these days so how are you going stand out from the crowd??

Best of luck getting out there. I’m always happy to answer any questions about submitting demos/tracks so if you need to know anything specific, drop me a line via twitter @alanswan or on email here

October 2, 2017