Recently I had a lengthily conversation with an experienced broadcaster who was surprised about the amount of attention certain snapchat influencers were getting and what did they had to do to increase their own views.
I politely suggested that why not try and do what worked for them on the radio. Why not be themselves and be completely open with the audience? For that’s why certain Snapchat stars are blazing a trail online.
Snapchat and now Instagram’s ‘Stories’ are truly a platform for authenticity. Just like radio it’s a real personal connection between you and the viewer. You can use cool filters and face changing accompanying apps but it’s real hook is that the content is ‘in the moment’ and then disappears. Listeners can get a real sense of a presenters life, a real relatable view and isn’t that what we strive for on-air?? It also doesn’t waste your time, one tap of the screen and you move to next snap. Like a good link you just get straight to the point.
To cut through on social you must speak in your true voice. Like radio the broadcasters who really stand out are those who put it all on the line. Are you willing to do that? Because if you are, you could be the next great radio star.
Views expressed do not represent the view of RTÉ. Photo by Maurizio Pesce