Malcolm Gladwell and the secret to interviewing

Recently I watched the most fascinating discussion on the rewards of curiosity with leading author now podcaster Malcolm Gladwell and Oscar winning film producer Brian Grazer.

The conversation uncovers an incredible insight into Gladwell’s approach to interviewing.

“As a journalist you mark the quality of the interview by how little you say, so if you’re constantly having to ask questions the interview is not going well. If you never say anything, it’s perfect.”

In other words don’t forget the power of listening. We can be thinking so far ahead of what the next question is going to be that we miss the potential gold on offer in that very moment.

In my podcast “The Outerview”  I explore what it takes to conduct the perfect interview from dissecting classic interviews to discussing techniques with some of the worlds leading journalists, writers & broadcasters.

You can listen to the archive at Photo credit: Pop!Tech

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