One of my favourite podcasts is “An Irishman Abroad” produced and presented by Jarlath Regan.

His recent interview with comedian Dylan Moran really struck a chord with me and revealed a wonderful obeservation of what content makers should be looking for when seeking inspiration on what to talk about, what to write about.

“The universals are indeed the universals. They apply everywhere. What obsesses everyone is the same stuff. You know what? The best guide to … if you’re thinking of … sitting around thinking about what to write about. What can I talk about? I mean the what is a lot less important than the how most of the time anyway, but you know what the stuff that gets people directly? Or what engages nervous people is? It’s everything that someone would go and ask a fortune teller about.

What are they gonna ask an old lady with a crystal ball in a tent? It’s love, family, health, death, illness…  They’re all the things that the big engines turning in people”

And it’s true. The primal topics of family, relationships, love, death can provide so much content. It’s a brilliant yet simple observation from Moran. So what would you ask a fortune teller? That question could provide you with the inspiration for your next big piece of content.

Jarlath Regan’s full podcast is available here. I recommend his conversations with writer Louise O’Neill, broadcaster Baz Ashmawy and sportsman Ronan O’Gara.

Picture: The Amazing Zoltar by Nancy – I’m gonna SNAP! https://flic.kr/p/pPFjYg

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August 11, 2016