Don’t underestimate the power of ‘what if?’.
Sometimes we can stand in our own way when we refuse to let our imagination run riot. The most powerful question you can ask when creating content is ‘what if?’
When you’re working on your next idea why not ask that question multiple times. One ridiculous ‘what if?’ could lead to a ridiculously creative outcome.
Views expressed do not represent the view of RTÉ.
Photo by Emily Morter
For more posts on content creation & creativity follow me on twitter @alanswan or on instagram @alanswanirl
Do you have difficulty coming up with ideas? You sit down, pen in hand, blank page at the ready and then nothing. It happens to us all. But have you ever asked yourself “have I exercised my ideas muscle recently?”.
Your “ideas muscle”? What part of the body is that located? Well according to author James Altucher we all have one and we should practise using it everyday:
“It’s important to exercise the idea muscle right now. If your idea muscle atrophies, then even at your lowest point you won’t have any ideas. How long does it take this muscle to atrophy? The same as any other muscle in your body: just two weeks without having any ideas. Atrophied”
“Take a waiter’s pad. Go to a local cafe. Maybe read an inspirational book for ten to twenty minutes. Then start writing down ideas. What ideas? Hold on a second. The key here is, write ten ideas.”
Altucher recommends doing this EVERY day. Just 10, good or bad, silly or sad. Like going to the gym, that constant repetition builds up your muscle. In other words you need to get your ideas sweat on.
“when you exercise in the gym, your muscles don’t start to build until you break a sweat. Your metabolism doesn’t improve when you run until you sweat. Your body doesn’t break down the old and build the new until it is sweating. The poisons and toxins in your body don’t leave until you sweat. The same thing happens with the idea muscle. Somewhere around idea number six, your brain starts to sweat. This means it’s building up. Break through this. Come up with ten ideas”
Don’t worry if you can’t come up with 10, it’s all about getting the pen going. Getting those reps going. Before you know it, you’re an iron man ideas athlete.
I adore Altucher‘s writings, his honesty and outlook on life. I do this muscle tactic every day and it has helped me greatly in my creative life. His full post on the topic is here and I highly recommend his new book which is called Reinvent Yourself