{"id":112,"date":"2016-08-30T20:52:13","date_gmt":"2016-08-30T20:52:13","guid":{"rendered":"http:\/\/alanswan.com\/?p=112"},"modified":"2016-09-23T22:51:25","modified_gmt":"2016-09-23T22:51:25","slug":"jamescorden","status":"publish","type":"post","link":"http:\/\/alanswan.com\/index.php\/2016\/08\/30\/jamescorden\/","title":{"rendered":"What makes James Corden&#8217;s content such a success?"},"content":{"rendered":"<p>James Corden and the executive producers of <a href=\"http:\/\/www.cbs.com\/shows\/late-late-show\/\" target=\"_blank\">\u2018The Late Late Show\u2019 <\/a>Ben Winston, Mike Gibbons and Rob Crabbe understand\u00a0how creative content works. In 17 months his show\u2019s YouTube <a href=\"https:\/\/www.youtube.com\/user\/TheLateLateShow\">channel<\/a> has attracted 7 million subscribers and notched up 1.7bn views worldwide, while his Britney Spears Carpool Karaoke is set to become the 33rd YouTube clip from the show to hit 10m+ views<b>. <\/b>In other words they understand the workings of a good feature and the needs of the viewer. In a recent interview in the Guardian newspaper Corden revealed a key point that as a content\u00a0maker you should revisit time and time again.<\/p>\n<blockquote><p>\u201cThere\u2019s a great bit in that Jerry Seinfeld doc where someone asks him if being famous helps with doing standup and trying new material, and he says: \u2018I get three minutes of good grace from an audience whereas someone else gets 30 seconds, \u201cWe very much felt that we just had 30 seconds. So we knew we had to put a stake in the ground early and go: \u2018We are a show where people come and do stuff.\u2019<b>\u00a0<\/b><\/p><\/blockquote>\n<p>He adds.<\/p>\n<blockquote><p>\u201cI genuinely couldn\u2019t tell you how many people watch our show, because I feel like in this slot we\u2019re not really in the ratings business, we\u2019re just in the relevance business. My major ambition is just to stay relevant.\u201d<\/p><\/blockquote>\n<p>Corden\u2019s features always have a simple premise. He always gets straight to the point and he hops on relevant zeitgeist news stories straight away, putting his unique spin on them.<\/p>\n<p>Audiences don\u2019t want to waste time. How much grace have you earned?<\/p>\n<p>You can read the full interview <a href=\"https:\/\/www.theguardian.com\/tv-and-radio\/2016\/aug\/26\/james-cordens-surprise-us-success-won-on-youtube-views-not-ratings\" target=\"_blank\">here<\/a><\/p>\n<p><em>Views expressed do not represent the view of RT\u00c9.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>James Corden and the executive producers of \u2018The Late Late Show\u2019 Ben Winston, Mike Gibbons and Rob Crabbe understand\u00a0how creative content works. In 17 months his show\u2019s YouTube channel has attracted 7 million subscribers and notched up 1.7bn views worldwide, while his Britney Spears Carpool Karaoke is set to become the 33rd YouTube clip from&hellip;<\/p>\n","protected":false},"author":1,"featured_media":113,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,1],"tags":[27,15,26],"jetpack_featured_media_url":"http:\/\/alanswan.com\/wp-content\/uploads\/2016\/08\/The-Late-Late-Show-James-Corden.jpg","_links":{"self":[{"href":"http:\/\/alanswan.com\/index.php\/wp-json\/wp\/v2\/posts\/112"}],"collection":[{"href":"http:\/\/alanswan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/alanswan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/alanswan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/alanswan.com\/index.php\/wp-json\/wp\/v2\/comments?post=112"}],"version-history":[{"count":6,"href":"http:\/\/alanswan.com\/index.php\/wp-json\/wp\/v2\/posts\/112\/revisions"}],"predecessor-version":[{"id":146,"href":"http:\/\/alanswan.com\/index.php\/wp-json\/wp\/v2\/posts\/112\/revisions\/146"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/alanswan.com\/index.php\/wp-json\/wp\/v2\/media\/113"}],"wp:attachment":[{"href":"http:\/\/alanswan.com\/index.php\/wp-json\/wp\/v2\/media?parent=112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/alanswan.com\/index.php\/wp-json\/wp\/v2\/categories?post=112"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/alanswan.com\/index.php\/wp-json\/wp\/v2\/tags?post=112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}