A new 12-month sponsorship with SEAT Ireland and 2fm Rising has been announced by RTÉ Media Sales. 2fm Rising is an initiative dedicated to championing new Irish artists for the year ahead chosen by an expert panel selecting twelve of the most exciting Irish music acts that they feel will have an incredible year ahead.
Each act is featured in prime-time broadcast hours throughout 2019 on 2fm with specially produced Studio 8 sessions and online support across all 2fm social networks.
This is the second year of 2fm Rising with acts from last year including the very successful Dermot Kennedy, Mango X Mathman and the Fontaines DC.
The 2019 2fm Rising list includes – Happyalone, Fia Moon, Inhaler, Pillow queens, True Tides, Jyellowl, Rushes, Roe, Kojaque, Flynn, Tebi Rex & Wild Youth.
SEAT, supporting new upcoming Irish music
2fm Music Director and 2fm Rising chairman, Alan Swan said: “Our Rising list is a culmination of an amazing 2018 for all of 2fm’s music projects, from our live events with the RTÉ Concert Orchestra, to our CEOL album which reached over 350,000 students across the country, to our 2fm Rising stage at the Other Voices music festival. With 12 acts that are a pulsating mix of genres, the strength of this year’s list previews what an exciting year lies ahead for the Irish music industry. Each act will be featured in primetime broadcast hours throughout 2019 on 2fm with specially produced Studio 8 sessions and online support across all 2fm social networks. A ‘2fm Rising Live’ live tour will also be announced in 2019.
The 12-month sponsorship deal includes up to 8 x 2fm Rising SEAT branded spots per day on the radio station (combination of stings & promo spots) plus 4 x 2fm Rising SEAT gigs and online mentions across social media and on the 2fm website.
Ronan Murphy, Head of Commercial Solutions, RTÉ Media Sales said:
“2fm has a proud legacy of supporting new Irish music; from U2’s first ever radio studio session to supporting internationally renowned bands like the Cranberries, and more recent successful Irish acts, such as Picture This and Dermot Kennedy. We are delighted that SEAT has selected 2fm Rising as a platform and we look forward to what is a special 12-month association”.
Neil Dalton, Head of Marketing and Product at SEAT Ireland commented, “2FM Rising is a fantastic initiative championing talent and ambition in the Irish music industry which aligns perfectly with the ethos of the SEAT brand where we constantly want to challenge, innovative and disrupt and deliver the very best for our customers.”
“Music is a core element of SEAT’s overall strategy and is a consideration when it comes to the design and production of our range. We also know that music is central to many of our customers’ everyday lives which makes this new partnership a perfect fit for SEAT.”
“This partnership comes at an extremely exciting time for the SEAT brand as we have just announced record sales performance for 2018 in Ireland as well as boasting our greatest and largest ever product range. 2019 promises to be another exciting year for SEAT and we are really looking forward to working with 2FM Rising on this partnership.”
SEAT takes promoting music and culture as a top priority, and the 2fm Rising sponsorship is the latest initiative following a plenty of success with other music projects, including sponsoring the hugely popular Primavera Sound music festival in Barcelona every year, and the Lollapalooza festivals in Berlin and Paris last year.
As well as sponsoring festivals, SEAT also bet big on music in their cars. SEAT cars such as the Ibiza city car come equipped with the best car soundsystem, BeatsAudio™ designed by the Beats By Dre brand, so drivers can listen to their favourite music and artists delivered with the highest sound quality imaginable.