This week I talk to best-selling author and marketer Bernadette Jiwa about her latest book ‘Hunch’.

Bernadette is a recognised global authority on the role of story in business, innovation and marketing and the author of five best-selling books on marketing and brand storytelling. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands.

In this episode we talk about empathy and curiosity. The genius trap and where breakthrough ideas come from. Is the Internet ruining how we gain insights? Why we don’t observe anymore and are we just too plugged in to the internet? Practising intuition and how to be more curious.

If you’ve missed any of the past episodes you can see the archive here

November 2, 2017