Month: August 2016

What makes James Corden’s content such a success?

Blog / Uncategorized

James Corden and the executive producers of ‘The Late Late Show’ Ben Winston, Mike Gibbons and Rob Crabbe understand how creative content works. In 17 months his show’s YouTube channel has attracted 7 million subscribers and notched up 1.7bn views worldwide, while his Britney Spears Carpool Karaoke is set to become the 33rd YouTube clip from the show to hit 10m+ views. In other words they understand the workings of a good feature and the needs […]

Radio, Snapchat and Instagram’s ‘Stories’

Blog

Recently I had a lengthily conversation with an experienced broadcaster who was surprised about the amount of attention certain snapchat influencers were getting and what did they had to do to increase their own views. I politely suggested that why not try and do what worked for them on the radio. Why not be themselves and be completely open with the audience? For that’s why certain Snapchat stars are blazing a trail online. Snapchat and now […]

Malcolm Gladwell and the secret to interviewing

Blog

Recently I watched the most fascinating discussion on the rewards of curiosity with leading author now podcaster Malcolm Gladwell and Oscar winning film producer Brian Grazer. The conversation uncovers an incredible insight into Gladwell’s approach to interviewing. “As a journalist you mark the quality of the interview by how little you say, so if you’re constantly having to ask questions the interview is not going well. If you never say anything, it’s perfect.” In other words don’t […]

The Crystal Ball of Content

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@alanswan

One of my favourite podcasts is “An Irishman Abroad” produced and presented by Jarlath Regan. His recent interview with comedian Dylan Moran really struck a chord with me and revealed a wonderful obeservation of what content makers should be looking for when seeking inspiration on what to talk about, what to write about. “The universals are indeed the universals. They apply everywhere. What obsesses everyone is the same stuff. You know what? The best guide […]